02. SEO Basics

Organic traffic Let’s start with the obvious one. If organic traffic is going up, you’re doing something right. You can track this in GSC for free. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Then plug your domain into Site Explorer for an estimate.  Keyword rankings If rankings […]

Having a website set up for SEO success will help Google crawl and index your pages. But submitting your site to Google can speed up this process further. That’s because this helps Google find your website even if it has no backlinks.  Finding or creating a sitemap Sitemaps list the important pages on your website […]

Get a good domain Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind. Domain name Something short and memorable is best here. Don’t try to shoehorn keywords. Your business name without hyphens or special characters […]

What is SEO? Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. Why is SEO important? People are likely searching for what you do, and you can attract customers by ranking for […]