- High-quality, relevant content that provides value to users is essential for SEO. Content should be well-researched, original, and tailored to the needs and interests of the target audience. Google’s emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) highlights the importance of content quality.
Category: 4. Facts
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Quality Content is Central to SEO Success
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Page Speed Impacts Rankings and User Experience
- Page load speed is a crucial ranking factor. Slow-loading pages can lead to higher bounce rates and lower user satisfaction. Google’s Core Web Vitals, which include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), are key metrics for assessing page performance.
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Mobile Optimization is Critical
- With Google’s mobile-first indexing, the mobile version of a website is prioritized for indexing and ranking. Mobile optimization is not just a ranking factor but also essential for user experience, given that mobile traffic accounts for a significant portion of web traffic.
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Keywords Still Matter, but Context is Key
- Keywords are fundamental to SEO, but their role has evolved. Modern SEO focuses on understanding user intent and context rather than just exact matches. Semantic search and natural language processing (NLP) play crucial roles in this evolution.
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Search Engine Algorithms are Complex and Evolving
- Search engines, particularly Google, use complex algorithms that take into account hundreds of factors to rank pages. These algorithms are frequently updated to improve the relevance and quality of search results. Major updates include Google Panda, Penguin, Hummingbird, RankBrain, and BERT.