Category: 2. Disadvantages

Due to the time and no guarantee of success, SEO can sometimes be very expensive. It might not be possible for an SEO to guarantee a high website ranking in any given month or even year. Regular backlinking, quality content writing, and high SEO fees are some of the activities that increase the overall prices of an SEO campaign.

Digital Catalyst can help you maximize the search results for your business through search engine optimization. Take advantage of our expertise to grow your online presence and increase sales.

These factors can make it difficult for SEO companies to guarantee that their efforts will position your site as the top result. A good SEO company will work with your business to identify the most successful keywords. Neither will they take your money if they promise you’ll rank on challenging keywords. In addition to organic SEO, the best companies will also provide PPC services.

Google, in particular, constantly updates its algorithms to generate more accurate results. The algorithm updates are intended to improve the user experience, but even small changes can move your website from the first to the third position. 75% of searchers never scroll past the first page of results, so you need to be on that first page with paid ads to maximize organic results.

Google is transparent on what one should do if they are affected with Google core updates. By taking up basic steps, one might be able to overcome the fall in traffic. Some of them are as mentioned below –

• Compare the pages that outranked your website. Analyze what they are doing different
• Write content for the users after doing extensive research
• Let the articles be written by experts
• Reduce copied content
• Avoid click bait titles
• Improve site speed
• Avoid spelling or stylistic issues
• Check for mobile compatibility
• Follow E-A-T Guidelines

You probably won’t compete with them if you do not have a shot at beating out your competitors in general keywords. You will need to either devote time and money to ranking on those popular keywords or target the less competitive ones specific to your region.

Search engine optimization strategies do not produce results overnight. Search engines take time to index a website’s content, so your website won’t rank on specific terms for days or weeks. It is an ongoing process where an SEO undertakes many activities to improve their website for users. Due to ever-changing Google algorithms, it is also required to adjust the activities from time to time.

Though SEO takes time and effort to be successful, it is definitely worth the investment in the long run. If you need traffic immediately, you may consider a different method. PPC campaigns come into play here, as paid ads follow you to the top of the results page once you invest in them.