Category: SEO Interview Question

When a website links to another, a backlink is established. In other words, Backlinks to your website are essentially a signal to search engines that people endorse your content.

Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.

As with the question above, your answer might vary. You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results.

For example, if you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive. 

Various tools can make SEO jobs more accessible, and choosing the best one depends on your needs.

• ahref
• kwfinder
• sem haste
• quack SEO
• Moz

Obviously, this answer will depend on your individual situation, but it matters because a potential employer wants to ensure that you are well-versed in SEO best practices. If you learned SEO by the seat of your pants at your last job because someone had to do it, an employer might doubt the quality of the skillset you offer. And, if that’s the case, you can always get certified before applying for that job to ensure you are well-trained!

You might want to answer this question based on the type of company you’re interviewing for, as goals might differ. In addition, there are a variety of ways to measure key performance indicators (KPIs) and, therefore, success. During an SEO interview, possible answers might include increasing traffic to a website or particular landing page, increasing conversions such as newsletter signups or sales, growing the number of inbound links, driving traffic for a particular keyword phrase, or increasing referral traffic. It’s critical that an SEO professional measures result to know if the tactics and strategy need to change to succeed.

Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

LSI Keywords are semantically linked to the principal term used by visitors in search engines.

When we use LSI keywords to improve a page, the keyword relevance will rise. LSI allows you to optimize keywords on a web page without worrying about keyword stuffing. Google’s algorithm uses LSI keywords to determine the relevance of a search phrase. It aids search engines in deciphering the semantic structure of keywords and extracting the meaning of the text to provide the best SERP results.

Extensible Markup Language (XML) is an acronym for “Extensible Markup Language.” The purpose of an XML sitemap is to provide search engines with information about the most recent changes made to them. It contains a list of websites and the frequency with which they are updated. Using an XML sitemap, we may request that search engines regularly scan and index our essential pages. When a search engine discovers a website, among the first things it looks for is a sitemap.

HTML sitemap is a new website that allows people to view a list of pages structured to understand and traverse the site quickly. An HTML sitemap isn’t essential if your website has a few user-accessible sites. HTML sitemaps are very beneficial if you have a large website.