Category: Interview Question

CampFyre Consulting of course!(You had to know that a shameless plug was coming right?) All jokes aside, book a free App Audit or Consultation and see if having an ASO Expert is right for your app.

Yes. What a coincidence, I have already answered this in a previous post! SEO and ASO are similar conceptually, but very different in application. If you don’t have an ASO specialist, at the very least look into some possible options.

This is a tricky question and depends on what KPI’s and metrics you want to track. It also depends on the size of your operation, and ultimately your budget. I personally prefer: Mobile Action and Sensor Tower. Both of them are great tools and both have a “free-mium” model where you can start with a trial and upgrade when the trial is up. App Annie is prohibitively expensive and your budget would best be spent on an ASO expert. Speaking of which….

Remember that only the Apple App Store gives you the ability to index keywords in a centralized location. To answer the question: 100 characters. Protip: Don’t use spaces when you write in your keywords. Using a comma is will act as a space and it will save you a character.

As of iOS 11 and iOS 12, the App Subtitle character limit is 30 characters. In the Google Play Store, as of writing this today, the Short Description character limit is 80 characters.

Well it depends on the platform. In the Apple App Store, it is 30 characters and it has been this way since iOS 11 and now iOS 12. In the Google Play Store, the App Title has a character limit of 50 characters.

Optimizing your App Title and your Subtitle, also known as the short description in the Google Play Store. It irks me to no end to see apps that don’t make use of their Title! If you value downloads, not fully utilizing your App Title is akin to leaving $100 bills in the street. All you have to do is kneel down and pick it up! Below is an ASO Impact Chart by Phiture and Incipia that does a great job of outlining where your efforts are best spent.

It’s important the same way SEO is important. It’s the bridge between your app and your customer. This includes people that know they need your app and people who don’t know they need your app. You owe it to your app and to the people you made your app for to optimize and it should be the cornerstone of your marketing efforts. ASO is the lowest hanging, and juiciest, fruit.

I have answered this in a previous post, but it’s worth discussing again. If you are researching ASO, then it is safe to assume that you know what SEO (Search Engine Optimization) is. Put simply, ASO is SEO for apps. It’s the ability to rank higher in the Apple App Store or Google Play Store, organically or paid.

ASO Case Study:

1. Problem: The mobile app, XYZ, was not getting enough downloads and did not rank high in the app store.
2. Solution: Conducted a thorough ASO audit and implemented the following strategies:
   • Keyword research and optimization: Identified and targeted relevant and high-traffic keywords in the app title, subtitle, description, and metadata.
   • Visual optimization: Enhanced the app icon, screenshots, and videos to attract more users and showcase the app’s features and benefits.
   • Localization: Translated the app’s description and metadata into multiple languages to appeal to a wider audience.
   • Reviews and ratings: Encouraged users to rate and review the app, and addressed any complaints or issues in a timely and professional manner.
   • Promotion and advertising: Ran targeted ads on social media and other channels to increase visibility and downloads.
3. Results: Within 3 months of implementing the ASO strategies, XYZ app experienced the following improvements:
   • 20% increase in organic downloads
   • 50% increase in positive ratings and reviews
   • 10% increase in revenue from paid features and in-app purchases
   • Ranked in the top 10 for targeted keywords in the app store search results

By targeting the right keywords, optimizing the visual design, and engaging with users effectively, our ASO strategies helped XYZ app improve its rankings, downloads, and revenue.