Tutorials

App store optimization is an ongoing process that needs ongoing attention. Getting your listings approved for app stores is only the beginning. Maximizing visibility and – more importantly – revenue from your mobile apps requires a complete product development strategy. Here are some final, additional tips to help you drive long-term success from app store […]

For the App Store, we’ve also got nine key elements to optimize, but they’re not quite the same as Google Play: One of the key differences here is how the two platforms handle keywords. While Google analyzes your whole listing for keywords, Apple provides a single field for you to add keywords. Again, always refer […]

To give your app listing the best possible start, you’ll want to dedicate the most time to the following nine elements: We’ll take a closer look at optimizing each of these elements, but always refer to official Google guidelines while managing app listings for Google Play. App Title Optimizing your app title for Google Play will feel […]

Google Play and the App Store are more similar than different when it comes to app store optimization. Firstly, the ranking factors are very similar, and the differences are mostly technical – for example, Google and Apple handle keywords differently. Here’s a quick summary of the main ranking factors for Google Play and the App […]

Optimizing your app listing for visibility is one thing; getting users to actually download your app is something else entirely. The catch-22 here is that installs directly impact your ranking in app stores. The more people install your app, the higher it should rank. This, in turn, should result in more installs, higher rankings once […]

Like search engines, app stores don’t reveal the details of their algorithms to the public. That being said, the following seven ranking factors are key, functional components of all major app stores: You can break these ranking factors into three categories: discovery, conversion, and validation. Discovery signals help app stores connect your app with relevant searches. […]

The key ingredient missing from many ASO marketing delivery approaches is organic search optimization and integration of app stores within the broader organic marketing mix. There is more overlap between ASO and SEO than direct competition between the two. The integration of these areas, and the application of consistent focus on ASO, can support numerous […]

If you’re new to app store optimization, it might help to think of it as SEO for your mobile app. Except, rather than optimizing a website to show in search engines, you’re optimizing your mobile app listings for the relevant app stores. In this sense, you could argue ASO is more like optimizing a Google […]

Downloads, usage, and in-app spending continue to rise, but many users prefer to use a select few apps more consistently. Discoverability has never been harder, but the rewards of locking in loyal users are bigger than ever – so maximizing visibility in app stores is crucial. App store optimization (ASO) describes the process of optimizing the […]