Author: saqibkhan

Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

LSI Keywords are semantically linked to the principal term used by visitors in search engines.

When we use LSI keywords to improve a page, the keyword relevance will rise. LSI allows you to optimize keywords on a web page without worrying about keyword stuffing. Google’s algorithm uses LSI keywords to determine the relevance of a search phrase. It aids search engines in deciphering the semantic structure of keywords and extracting the meaning of the text to provide the best SERP results.

Extensible Markup Language (XML) is an acronym for “Extensible Markup Language.” The purpose of an XML sitemap is to provide search engines with information about the most recent changes made to them. It contains a list of websites and the frequency with which they are updated. Using an XML sitemap, we may request that search engines regularly scan and index our essential pages. When a search engine discovers a website, among the first things it looks for is a sitemap.

HTML sitemap is a new website that allows people to view a list of pages structured to understand and traverse the site quickly. An HTML sitemap isn’t essential if your website has a few user-accessible sites. HTML sitemaps are very beneficial if you have a large website.

With directives like FOLLOW, NOFOLLOW, INDEX, and NOINDEX, the Robots Meta Tag directs search engines to handle the page.

The accessible text in a hyperlink is called anchor text. Anchor texts assist users in understanding the purpose of the page. If keywords are used, it also has SEO value. However, if you are too optimized, Google may penalize you.

Natural anchor text is vital, as is variety, such as branded, long tail, picture links, partial and precise matches. Search engines utilize anchor text to determine the page’s context to which it is connected. This has some SEO significance in determining what the site is about for search engines.

It’s a text file called robots.txt. It’s everything done via this file. It addresses search engine crawlers how to index and cache a website, a webpage or directory’s file, as well as a domain.

No SEO Interview Questions and Answers guide would be complete without this question. Bounce rate refers to the proportion of website visitors who depart the landing page without viewing any other pages or taking action.

Bounce rate is defined as single-page visits divided by all sessions, or the proportion of all sessions on your site in which people saw just one page and sent only one request to the Analytics server, according to Google.

To reduce bounce rates, boost page engagement (through internal links, CTAs, etc. ), improve page performance, and provide consistent user interaction, among other things.

Long-tail phrases include more than four words and are very specialized. Long-tail keywords, as opposed to broad keywords, indicate the purpose and quality of the search, leading to a high number of sales if adequately targeted. The ideal way to use long-tail keywords is on a blog. They have a lower search volume than broad keywords, but when many long-tail keywords are combined, we receive a lot of traffic with a high conversion rate.

Keyword Frequency

The amount of times a specific keyword phrase occurs on a web page is known as keyword frequency. When optimizing a web page, we must be careful not to overuse the term to the point of keyword stuffing. 

Keyword Difficulty

The keyword difficulty metric measures how tough it is to rank for a given term based on its prominence and competitors. The more complicated the keyword, the more time or backlinks are required.

Keyword Density

Keyword density is the proportion of times a term or phrase occurs on a web page. Search engines may mistake the keyword frequency for term stuffing when the keyword frequency is significantly over the optimal level. Consequently, we must ensure that the keyword density for any significant or secondary search keywords is not excessive. For example, if a term occurs five times in a 200-word piece, the density is 2.5 percent. Although there is no perfect keyword density, 3–4% is recommended practice for SEO.