Author: saqibkhan

An anchor text is the clickable part in a text. In the previous sentence the term ‘anchor text’ is used as an anchor text that will help you move from one web page to another with a click. By hovering your mouse over the anchor, you can confirm it links to Infidigit’s blog on anchor text.

It is usually placed between the opening <a href> and closing anchor tag </a>. Below is a snippet of how the code looks like:

<a href=”https://www.infidigit.com/blog/anchor-text/”>anchor text</a>

An anchor text enhances user experience by helping users know more about a specific topic with a simple click. The more relevant the anchor text the easier it is for the user to make a decision if they want to click or not. It also gives search engines a big clue about the content of the linked page.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. SEO helps in building a website’s visibility thereby improving its presence online. Apart from that, SEO is relatively cheap and cost effective as compared to other marketing channels. 

With the pandemic, a lot of consumers turned to online markets to address their needs. A lot of businesses and brands turned to SEO to cater to their online audience.

According to me, no SEO interview questions guide is complete without this question. 

Google’s mission is to organize all the information available across the globe and make it accessible and useful for one and all. In order to do that, Google Search works in three stages:

• Crawling

Crawling is the process of finding new or updated pages that Google can add to its database with automated programs called crawlers. The search engine will discover new pages when it follows a link from a page already known.

• Indexing

After a page is visited by the Googlebot or the Google crawler, Google attempts to determine the purpose of a page. Google analyses the page’s content, video and image files, and attempts to understand it. This data is stored in the Google Index, which is a large database that’s stored on many computers. This process is called indexing. While a majority of the pages are crawled before indexing, Google may also index pages without accessing their content (for example, if a page is blocked by a robots.txt directive).

• Serving Search Results (and ranking)

When a user searches for a particular query, Google attempts to locate the most relevant answer from its index based on many ranking factors. Google tries to provide its users the highest quality answer by considering factors such as the language, location, type of device used and previous queries.

• URL Structure 

To be able to crawl and index content and direct users to it, search engines require a unique URL for each piece of content. When deciding a URL structure, you need to use your target keywords and avoid a lengthy and vague URL riddled with numbers.

• Title Links (Title Links are Title Tags as most of you may be familiar with)

A title link is the title that appears on the SERP and other properties that link to the web page. Google can automatically determine the title link by using different sources, but you can indicate your preferences by following the guidelines shared by Google. A title tag is an HTML element specified in the HTML code of a webpage. 

Sample: <title>50+ SEO Job Interview Questions & Answers</title>

• Meta Description 

Google and other search engines can use the meta description tags as snippets for your pages in Google Search results. While a page’s title is a few words, the description can be a sentence or two or even a short paragraph. Adding a meta description tag to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

Sample: <meta name=”description” content=” Uncover the top SEO Interview Questions and Answers that will help you prepare for your next interview and ace it in the first attempt”>

• Header Tags 

Heading tags can be used to define the hierarchical structure for your content. This makes it easier for the bots to crawl and understand the page better and helps users to navigate your content.

• Content Optimization

Content is undoubtedly the most important factor when it comes to on-page SEO. Without proper content, search engines won’t have enough information to index your pages correctly and help you rank. One should not only look into creating new content but also update their existing content.

There are a few different resources I recommend: Sensor Tower Blog, Mobile Action Blog, and Business of Apps. There are many other resources out there, but these 3 are a good place to start. I hope this was helpful and that you learned a thing or two.

CampFyre Consulting of course!(You had to know that a shameless plug was coming right?) All jokes aside, book a free App Audit or Consultation and see if having an ASO Expert is right for your app.

Yes. What a coincidence, I have already answered this in a previous post! SEO and ASO are similar conceptually, but very different in application. If you don’t have an ASO specialist, at the very least look into some possible options.

This is a tricky question and depends on what KPI’s and metrics you want to track. It also depends on the size of your operation, and ultimately your budget. I personally prefer: Mobile Action and Sensor Tower. Both of them are great tools and both have a “free-mium” model where you can start with a trial and upgrade when the trial is up. App Annie is prohibitively expensive and your budget would best be spent on an ASO expert. Speaking of which….

Remember that only the Apple App Store gives you the ability to index keywords in a centralized location. To answer the question: 100 characters. Protip: Don’t use spaces when you write in your keywords. Using a comma is will act as a space and it will save you a character.

As of iOS 11 and iOS 12, the App Subtitle character limit is 30 characters. In the Google Play Store, as of writing this today, the Short Description character limit is 80 characters.