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Personalized Insurance Products Development

Technologies Used:

  • Backend: Python with Flask
  • Frontend: HTML, CSS, JavaScript (React or Angular could be used for more advanced features)
  • Database: SQLite (for simplicity; for a production system, consider PostgreSQL or MySQL)
  • Recommendation Engine: A simple rule-based system (You can extend this with machine learning later on).

Project Structure

luaCopy code/personalized-insurance-products
  |-- app.py
  |-- templates/
  |-- index.html
  |-- recommendations.html
|-- static/
  |-- style.css
|-- insurance_products.db

Step 1: Set Up Environment

Ensure that Flask is installed. You can install Flask with the following command:

bashCopy codepip install flask

You can also use SQLite, which is built-in with Python, but you could replace it with a more scalable database in a real-world scenario.


Step 2: Build the Backend with Flask

app.py (Main Python Application)

This application will have the following functionalities:

  • Collect customer information.
  • Generate personalized insurance product recommendations based on the information.
  • Store and display the recommended insurance products.
pythonCopy codefrom flask import Flask, render_template, request, redirect, url_for
import sqlite3

app = Flask(__name__)

# Initialize the database
def init_db():
conn = sqlite3.connect('insurance_products.db')
c = conn.cursor()
c.execute('''CREATE TABLE IF NOT EXISTS insurance_products 
             (id INTEGER PRIMARY KEY, 
              product_name TEXT, 
              description TEXT, 
              age_range TEXT, 
              health_condition TEXT, 
              lifestyle TEXT)''')
# Add some sample products for the sake of the demo
c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
          ('Health Insurance Basic', 'Basic health insurance plan for young, healthy individuals.', '18-35', 'Healthy', 'Active'))
c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
          ('Premium Health Insurance', 'Comprehensive coverage for individuals with existing health conditions.', '36-60', 'Pre-existing Conditions', 'Sedentary'))
c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
          ('Senior Health Insurance', 'Health coverage for seniors, including specialized care and hospital services.', '60+', 'Any', 'Any'))
conn.commit()
conn.close()
# Route to display the form for collecting customer information @app.route('/') def index():
return render_template('index.html')
# Route to handle the form submission and generate recommendations @app.route('/generate_recommendations', methods=['POST']) def generate_recommendations():
# Collect customer data from the form
age = int(request.form['age'])
health_condition = request.form['health_condition']
lifestyle = request.form['lifestyle']

# Query the database for personalized recommendations based on customer data
conn = sqlite3.connect('insurance_products.db')
c = conn.cursor()
# Generate recommendations based on simple rules (you can add more complex logic here)
age_range = ''
if age <= 35:
    age_range = '18-35'
elif 36 <= age <= 60:
    age_range = '36-60'
else:
    age_range = '60+'
# Get insurance products that match the customer profile
c.execute('''SELECT product_name, description FROM insurance_products
             WHERE age_range LIKE ? AND health_condition LIKE ? AND lifestyle LIKE ?''', 
             (f"%{age_range}%", f"%{health_condition}%", f"%{lifestyle}%"))

recommended_products = c.fetchall()
conn.close()
return render_template('recommendations.html', products=recommended_products)
if __name__ == '__main__':
init_db()  # Initialize the database if it doesn't exist
app.run(debug=True)

Explanation of Code:

  1. Database Initialization (init_db):
    • Creates a SQLite database called insurance_products.db if it doesn’t already exist.
    • Adds sample insurance products for the sake of the demo, with basic attributes such as product_name, description, age_range, health_condition, and lifestyle.
  2. Home Route (/):
    • Displays a form for collecting customer information (age, health condition, and lifestyle).
  3. Generate Recommendations (/generate_recommendations):
    • Collects the customer data from the form.
    • Based on the customer’s age, health condition, and lifestyle, the backend queries the database and selects relevant insurance products.
    • The recommended products are then displayed on a new page.

Step 3: Create the Frontend (HTML)

index.html (Customer Information Form)

This is the form where customers will input their information (age, health condition, lifestyle).

htmlCopy code<!DOCTYPE html>
<html lang="en">
<head>
&lt;meta charset="UTF-8"&gt;
&lt;meta name="viewport" content="width=device-width, initial-scale=1.0"&gt;
&lt;title&gt;Personalized Insurance Products&lt;/title&gt;
&lt;link rel="stylesheet" href="{{ url_for('static', filename='style.css') }}"&gt;
</head> <body>
&lt;div class="container"&gt;
    &lt;h1&gt;Personalized Insurance Products&lt;/h1&gt;
    &lt;form action="/generate_recommendations" method="POST"&gt;
        &lt;label for="age"&gt;Age:&lt;/label&gt;
        &lt;input type="number" id="age" name="age" required&gt;
        &lt;label for="health_condition"&gt;Health Condition:&lt;/label&gt;
        &lt;select id="health_condition" name="health_condition" required&gt;
            &lt;option value="Healthy"&gt;Healthy&lt;/option&gt;
            &lt;option value="Pre-existing Conditions"&gt;Pre-existing Conditions&lt;/option&gt;
            &lt;option value="Any"&gt;Any&lt;/option&gt;
        &lt;/select&gt;
        &lt;label for="lifestyle"&gt;Lifestyle:&lt;/label&gt;
        &lt;select id="lifestyle" name="lifestyle" required&gt;
            &lt;option value="Active"&gt;Active&lt;/option&gt;
            &lt;option value="Sedentary"&gt;Sedentary&lt;/option&gt;
            &lt;option value="Any"&gt;Any&lt;/option&gt;
        &lt;/select&gt;
        &lt;button type="submit"&gt;Get Recommendations&lt;/button&gt;
    &lt;/form&gt;
&lt;/div&gt;
</body> </html>

recommendations.html (Display Recommended Products)

This page displays the insurance products recommended based on the customer data.

htmlCopy code<!DOCTYPE html>
<html lang="en">
<head>
&lt;meta charset="UTF-8"&gt;
&lt;meta name="viewport" content="width=device-width, initial-scale=1.0"&gt;
&lt;title&gt;Recommended Insurance Products&lt;/title&gt;
&lt;link rel="stylesheet" href="{{ url_for('static', filename='style.css') }}"&gt;
</head> <body>
&lt;div class="container"&gt;
    &lt;h1&gt;Your Personalized Insurance Recommendations&lt;/h1&gt;
    {% if products %}
        &lt;ul&gt;
            {% for product in products %}
                &lt;li&gt;
                    &lt;h3&gt;{{ product&#91;0] }}&lt;/h3&gt;
                    &lt;p&gt;{{ product&#91;1] }}&lt;/p&gt;
                &lt;/li&gt;
            {% endfor %}
        &lt;/ul&gt;
    {% else %}
        &lt;p&gt;No products match your profile. Please try again with different inputs.&lt;/p&gt;
    {% endif %}
    &lt;a href="/"&gt;Go Back&lt;/a&gt;
&lt;/div&gt;
</body> </html>

Step 4: Add Styles (CSS)

This CSS file adds simple styles to the web pages.

style.css:

cssCopy codebody {
font-family: Arial, sans-serif;
background-color: #f4f4f4;
margin: 0;
padding: 0;
} .container {
width: 60%;
margin: 50px auto;
background-color: white;
padding: 20px;
box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);
} h1 {
text-align: center;
} form input, form select, form button {
width: 100%;
padding: 10px;
margin: 10px 0;
} button {
background-color: #4CAF50;
color: white;
border: none;
cursor: pointer;
} button:hover {
background-color: #45a049;
} ul {
list-style-type: none;
} ul li {
border: 1px solid #ddd;
padding: 10px;
margin: 10px 0;
} a {
display: block;
text-align: center;
margin-top: 20px;
color: #4CAF50;
text-decoration: none;
} a:hover {
text-decoration: underline;
}
Personalized Insurance Products Development

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